I'm Janani Kumar, a freelance Meta ads consultant and specialist for Shopify and DTC brands in Canada and the US. I work directly inside your Ads Manager, not through an agency team: I diagnose what's wrong, fix the tracking, restructure the campaigns and run the creative testing myself. A fixed $300 USD audit with a recorded walkthrough in 3 business days, $75 USD an hour, or from $689 USD a month for Meta and Google together. See the results in my Meta ads portfolio.
Look for one senior person who works inside your ad account themselves, not an account manager handing it to a junior buyer. Look for someone who judges results on Shopify revenue and profit, new customer cost and blended MER, rather than Meta's own reported ROAS. And look for someone who fixes the whole chain behind the ads: the creative, the offer, the campaign structure and the tracking. That's how I work.
One person, doing the work. I'm not an account manager passing your account to a junior media buyer. When you hire me, I'm the one in your Ads Manager, your Events Manager and your Shopify reports.
Every audit covers the same five areas, because a bad result in one usually shows up as a symptom in another:
| Area | What I check |
|---|---|
| Tracking | Meta Pixel and Conversions API purchase events, event deduplication, event match quality, and the gap between purchases in Meta and orders in Shopify. |
| Campaign structure | Fragmented or competing campaigns, audience overlap, and ad sets without enough conversions to exit the learning phase. |
| Creative | Which hooks, formats and angles produce purchases, not just clicks, and which are fatiguing. |
| Conversion funnel | Product page, add-to-cart rate, checkout abandonment and purchase conversion rate from paid traffic. |
| Profitability | Actual Shopify revenue, new customer acquisition cost, contribution margin and blended ROAS (MER), not just Meta's reported ROAS. |
You get a written list of what's costing you money, in priority order, with the evidence for each, what I'll change myself, what I need from you, and how we'll measure whether each fix worked. The audit needs view-level access only, never passwords or billing permissions. Not every problem is tracking: if the creative, the offer or the store is the issue, I'll say so. For tracking on its own, see the Meta Pixel and Conversions API audit.
| What you need | How it works |
|---|---|
| A one-time account and tracking audit | $300 USD, fixed. The written priority list above plus a recorded walkthrough, within 3 business days of access. |
| Someone to fix the problems and restructure the campaigns | Hourly for a defined fix, or the first month of a monthly plan. |
| An independent consultant managing the account ongoing | Monthly: $689 USD for up to $5,000 in ad spend, $1,500 USD for up to $15,000, Meta and Google together. |
| A consultant who works alongside you and explains what to change | Hourly working sessions at $75 USD, available within an hour, Monday to Friday, 9am to 4pm Eastern. |
| Agency | Gig freelancer | Me, as your freelance consultant | |
|---|---|---|---|
| Who runs your ads | Often a junior media buyer, behind an account manager | Whoever took the gig | Me, personally |
| Experience | Varies by who is assigned | Often one channel | 8 years, 50+ brands, 5 agencies, budgets from $1,000 to $250,000 a month |
| What success means | Often platform ROAS | Delivering the task | Profit: new customer CAC, blended MER and margin |
| Price | Retainers, often with minimum terms | Cheapest per task | Published: $300 audit, $75/hour, from $689/month |
The full version is in Shopify agency vs freelancer vs growth consultant.
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
Set up Meta ads from scratch for a topical product where ad copy has to stay inside strict claims rules, then took the account through to purchase conversions.
Meta campaigns delivering purchase conversions in a category with restricted claims.
I'm a freelancer: an independent Meta ads consultant and specialist, not an agency. I personally manage your ad account and strategy, hourly or on a monthly plan; nobody else runs it. The small team at Branva, the agency I founded, only helps with production work such as creative edits and email builds.
My rates are published: A fixed-price Meta ads and tracking audit is $300 USD, with a written fix list and recorded walkthrough within 3 business days. Consulting and troubleshooting is $75 USD an hour, available within an hour, Monday to Friday, 9am to 4pm Eastern. Monthly management of Meta and Google Ads together is $689 USD a month for up to $5,000 in monthly ad spend, and $1,500 USD a month for up to $15,000. Above $15,000 a month in ad spend, I quote on a call. Ad spend is paid directly to the platforms.
Hourly consulting is available within an hour, Monday to Friday, 9am to 4pm Eastern. The fixed $300 audit is delivered within 3 business days of access. For monthly management, I start with the audit and tracking fixes, then move to structure and creative testing.
Yes, when three things are in place: tracking that reports real purchases to Meta, a steady supply of creative to test, and a landing page written for people who have never heard of you. Most underperforming accounts are missing at least one.
I use Advantage+ or broad targeting for most prospecting because Meta's system now finds buyers better than manual interest targeting. Manual campaigns still have a place for testing creative and for controlled remarketing.
Ad spend is separate from management and paid directly to Meta. I work with stores spending under $1,000 a month on ads and with larger accounts. The right budget is one that gives each campaign consistent daily data.
I write the copy, direct the creative and brief the tests. The strongest raw material usually comes from the brand itself: founder video, customer content and product demonstrations, which my team edits into ads.
A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.