Marketing for pouch brands, built around what the ad platforms actually allow. I grew Shift, a zero-nicotine lifestyle pouch, 300% in 30 days with Meta and Google Ads, tracking and email. For brands selling nicotine, paid social is off the table, so the plan leans on owned channels. See pricing.
Meta's tobacco and related products policy prohibits ads for nicotine pouches. The policy doesn't clearly address nicotine-free pouches, so zero-nicotine brands have to position carefully: the product, the ritual and the lifestyle, never anything that reads as a nicotine product.
That's the first thing I check, before any budget: what your product contains, how each platform is likely to classify it, and what the landing page says.
Where paid social isn't allowed, growth comes from owned and earned channels: SEO content, email and SMS to existing customers, subscriptions, retail and wholesale relationships, and compliant age-gated experiences. I'll tell you honestly which channels are open to your product before you spend anything.
Shift: after two previous agencies, store revenue grew 300% in 30 days with Meta and Google combined at 2.8x ROAS, customer response times down 40%, and launch assets ready for Amazon.
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
No. Meta's advertising standards prohibit ads for nicotine pouches. Zero-nicotine products are not clearly addressed, so they need careful positioning and a review of how the platform is likely to classify them.
Shift sells zero-nicotine pouches. Education-led prospecting introduced the category, Google captured the searches that followed, and rebuilt tracking let both platforms optimize on real purchases.
Owned channels: SEO content, email and SMS, subscriptions, and retail or wholesale. Paid social is generally not available for nicotine products.
A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.