Shopify marketing for fashion brands

Marketing for Shopify fashion and apparel brands: Meta and Google Ads, catalog campaigns, and the email that turns a first order into a wardrobe. At Taylrd, a premium menswear brand, monthly revenue grew 491% in one month. See pricing.

What's different about fashion

  • Creative fatigues fast. Fashion needs a steady supply of new hooks, looks and formats.
  • Sizing and returns decide profit. Product pages have to answer fit questions before the cart.
  • Drops and seasons mean ads, email and the site have to move on the same calendar.
  • Catalogs are large, so Advantage+ catalog ads and Google Shopping feeds carry much of the work.

How I run fashion accounts

  • Meta structure with a separate testing budget, and catalog campaigns for retargeting.
  • Google Shopping and Performance Max on a clean feed, with brand search kept separate.
  • Klaviyo flows for new arrivals, back in stock and post-purchase cross-sell.
  • Product page fixes for fit, materials and returns.

Real fashion results

  • Taylrd (premium menswear): monthly revenue from about $7,800 to $46,047 in a one-month sprint; an Advantage+ campaign at 8.62 ROAS; email carrying 34.6% of revenue.
  • Lina Lennox (silk accessories): sales doubled in 60 days while ad cost per sale fell 30%.

Pricing and availability

Meta ads and tracking audit

$300 USD, fixed

Written fix list and a recorded walkthrough within 3 business days of access.

Hourly consulting

$75 USD / hour

Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.

Meta + Google, up to $15,000 ad spend

$1,500 USD / month

Both channels managed by me, for stores spending up to $15,000 a month on ads.

Over $15,000 ad spend

Custom

Quoted on a free call, based on your accounts and channels.

Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.

Related case studies

All case studies

Real case study

Taylrd

Premium menswear

Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.

  • Performance marketing
  • Email marketing
  • Paid ads
  • Marketing ops
+491%
monthly revenue
4.78
avg. Facebook Ads ROAS
7.23x
Google Ads ROAS
34.6%
revenue from email

Real case study

Lina Lennox

Organic silk bonnets and accessories

Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.

  • Creative strategy
  • Paid ads
  • Klaviyo flows
  • CRO
  • Shopify ops
+100%
total Shopify sales
-30%
ad cost per sale
4.2x
blended ROAS
+42%
add-to-cart to purchase

Common questions

What works best for Shopify fashion brands on Meta?

A steady creative testing rhythm, catalog ads for retargeting, and broad prospecting once tracking is clean. In fashion, creative volume usually matters more than targeting.

Should fashion brands run Google Shopping?

Yes, if people search for the product type. A clean feed with good titles and attributes matters more than campaign settings.

How do you reduce returns-driven losses?

By answering fit and material questions on the product page and measuring profit after returns, not just platform ROAS.

Tell me what your store is doing now. I'll tell you what I'd fix first.

A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.