Pricing for Meta ads and Google Ads management
Published rates, in USD. I'm an independent consultant for Shopify brands in Canada and the US: you work with me directly, and I do the work in your ad accounts myself.
Meta ads and tracking audit
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
Hourly consulting
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
Meta + Google, up to $5,000 ad spend
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
Meta + Google, up to $15,000 ad spend
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Over $15,000 ad spend
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
The $300 Meta ads and tracking audit
A fixed price, so you can get a diagnosis before committing to anything monthly. Within 3 business days of receiving view-level access, you get:
- A written, prioritized fix list covering tracking (Pixel, Conversions API, deduplication, event match quality, Meta vs Shopify purchases), campaign structure, creative, the conversion funnel and profitability.
- Evidence for each problem, the change I recommend and how to measure whether it worked.
- A recorded video walkthrough of the findings.
View-level access only: partner access in your Meta business portfolio and a Shopify staff account. Never your passwords or billing permissions. More on the tracking side on the Pixel and Conversions API audit page.
What monthly management includes
- Audit and tracking fixes first. Meta Pixel and Conversions API with deduplication and event match quality checked, Google Ads conversions and GA4 matched to Shopify orders, and the Merchant Center feed.
- Account structure on both channels. A Meta structure with enough data per campaign to learn, and the 3-campaign Google Ads setup.
- Creative testing on Meta on a weekly loop, and search terms and the product feed reviewed on Google.
- Weekly spend checks, with budget moved toward what is bringing in new customers.
- A monthly written report on blended ROAS (MER), new customer acquisition cost, ROAS by channel and email's share of revenue.
- Direct access to me, not an account manager.
Which option fits your store
| Monthly ad spend | Where I'd start |
|---|---|
| Under $1,000 | The $300 audit to find what to fix first, then the $689 plan when you're ready to scale. |
| $1,000 to $5,000 | $689 USD a month, Meta and Google. |
| $5,000 to $15,000 | $1,500 USD a month, Meta and Google. |
| Over $15,000 | A custom quote on a free call. |
What hourly consulting is for
$75 USD an hour, available within an hour, Monday to Friday, 9am to 4pm Eastern. Founders and in-house teams use it for:
- A Google Ads account audit
- A full store audit: ad accounts, tracking, conversion rate, product pages and email flows
- Troubleshooting when Meta's purchases don't match Shopify, or campaigns suddenly stop working
- A second opinion on an agency's work before you renew
- Working sessions alongside you or your team, where I explain what to change and why
How I approach each channel: Meta ads for Shopify and Google Ads for Shopify.
Common questions
How much do you charge?
A fixed-price Meta ads and tracking audit is $300 USD, with a written fix list and recorded walkthrough within 3 business days. Consulting and troubleshooting is $75 USD an hour, available within an hour, Monday to Friday, 9am to 4pm Eastern. Monthly management of Meta and Google Ads together is $689 USD a month for up to $5,000 in monthly ad spend, and $1,500 USD a month for up to $15,000. Above $15,000 a month in ad spend, I quote on a call. Ad spend is paid directly to the platforms.
Do you personally manage my account?
Yes. I'm independent and do the account work myself. Branva, the agency I founded, only helps with production such as creative edits and email builds.
Is ad spend included?
No. Ad spend is paid directly to Meta and Google from your own ad accounts. My fee is for managing them.
Do the monthly plans cover both Meta and Google Ads?
Yes. Both monthly plans include Meta ads and Google Ads, managed together so the budget split between them follows store-level results.
How quickly can you start?
Hourly consulting is available within an hour, Monday to Friday, 9am to 4pm Eastern. The fixed audit is delivered within 3 business days of access. Monthly management starts with an audit and tracking fixes before anything is scaled.
Do you offer one-time audits?
Yes. The Meta ads and tracking audit is $300 USD, fixed. Within 3 business days of access, you get a written list of what's costing you money, in priority order, with evidence, what I'd change, what I'd need from you and how to measure each fix, plus a recorded walkthrough. A full store or Google Ads audit is billed hourly.
Is the first call free?
Yes. The first 30-minute call is free, whether or not we work together.
What currency are your prices in?
US dollars, for clients in both Canada and the United States.