Shopping, Performance Max and search for Shopify stores, run by me as your freelance Google Ads specialist: a clean Merchant Center feed, conversion tracking that matches Shopify, and search budgets kept on the terms that sell. $75 USD an hour, or from $689 USD a month for Google and Meta together. See the results in my Google Ads portfolio.
Most Shopify Google Ads accounts I inherit have one of two problems: a single Performance Max campaign doing everything with no visibility, or dozens of old search campaigns nobody has looked at in months. I rebuild around three jobs:
At Brooklyn Transfers, I rebuilt Google Ads exactly this way, with Performance Max on a clean Merchant Center feed and negative keywords rebuilt from scratch. Together with CRO and local SEO, gross sales grew 1,300% in a quarter.
On Shopping and Performance Max, the feed is the targeting. Google decides which searches to show your products on from titles, descriptions, categories and attributes. A weak feed means irrelevant clicks or no impressions at all.
I fix disapprovals and policy flags first, then rewrite product titles around the words buyers actually search, fill in missing attributes like size, color and material, and set custom labels so campaigns can split products by margin and performance.
Google Ads optimizes toward whatever it is told is a conversion. If it counts page views or duplicate purchases, it optimizes toward the wrong thing. Every account I run has Google Ads conversions checked against Shopify orders, GA4 recording revenue, enhanced conversions on, and cross-domain tracking where ads land on a separate domain.
I walk through the full setup in how to connect Google Ads to Shopify using Claude.
Branded search usually shows the highest ROAS in the account, because those people were already looking for you. It's worth running, but it isn't proof the account is finding new customers. At Taylrd, branded search returned a 17.30 ROAS at a 13.53% conversion rate, against 7.23x for Google Ads overall. That gap is exactly why brand belongs in its own campaign and its own line in the report.
The question I care about is what non-brand Shopping and search are bringing in, and at what cost per new customer. That is why every account I run separates brand, prospecting and remarketing into their own campaigns, which I lay out in the Google Ads setup for Shopify in 2026.
Google captures demand that already exists. Meta creates it. For products people don't know to search for yet, Google alone stalls. At Shift, a zero-nicotine pouch in a brand-new category, education-led Meta ads introduced the product and intent-based Google campaigns captured the searches that followed. Together they returned 2.8x ROAS while store revenue grew 300% in 30 days.
I run both, so the budget split follows the data instead of whichever platform an agency happens to manage. More on that under paid ads for Shopify and Shopify Meta ads.
Before going independent, I ran Google Ads in-house on large budgets: a $250,000 monthly budget across the US, Canada and EU at Vention, and $1 million in digital spend across seven countries at Maison Battat. I bring the same testing and measurement discipline to Shopify accounts of any size.
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Premium menswear
Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.
Zero-nicotine lifestyle pouches
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
DTF transfer printing
Ran CRO, local SEO, Meta ads and Google Ads as one coordinated system for a Brooklyn DTF printer, growing gross sales 1,300% and orders 1,900% in a quarter.
Organic silk bonnets and accessories
Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
I work as an independent Google Ads specialist. I personally manage your account and strategy, hourly or on a monthly plan; nobody else runs it. The small team at Branva, the agency I founded, only helps with production work such as feed fixes, landing pages and email builds.
My rates are published: A fixed-price Meta ads and tracking audit is $300 USD, with a written fix list and recorded walkthrough within 3 business days. Consulting and troubleshooting is $75 USD an hour, available within an hour, Monday to Friday, 9am to 4pm Eastern. Monthly management of Meta and Google Ads together is $689 USD a month for up to $5,000 in monthly ad spend, and $1,500 USD a month for up to $15,000. Above $15,000 a month in ad spend, I quote on a call. Ad spend is paid directly to the platforms.
Yes, when people already search for what you sell. Shopping and Performance Max on a clean product feed, plus search on high-intent terms, capture that demand. If nobody searches for your product yet, Meta ads usually need to come first.
Performance Max is the default for most Shopify stores now, but only on a clean feed with accurate conversion tracking, and with branded search kept separate so it doesn't take credit for sales you'd get anyway. Standard Shopping still helps when you need tighter control over which products and searches get budget.
Yes. Feed setup, policy disapprovals, missing attributes and product title rewrites are part of the engagement, because that is where most Shopping problems start.
Ad spend is separate from management and paid directly to Google. I work with stores spending under $1,000 a month on ads and with larger accounts. The right budget is one that gives each campaign enough conversions to learn from.
Yes, and most of my clients have me run both, so the budget split between them follows the results instead of each platform's own reporting.
A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.