Taylrd
Premium menswear
- 7.23x
- Google Ads ROAS
- 17.30
- ROAS on branded search
- 13.53%
- branded search conversion rate
- +491%
- monthly revenue, all channels
What I changed in the Google Ads account
- Rebuilt the Google Ads account post-acquisition around clear awareness, prospecting and conversion stages.
- Captured branded search at a 17.30 ROAS and a 13.53% conversion rate.
- Ran Google alongside Meta and Klaviyo in one growth sprint, so search picked up the demand the other channels created.