The numbers
- Time frame: one-month growth sprint after the acquisition
- Before → after: monthly revenue from about $7,800 to $46,047
- Who did the work: me: first in-house as performance marketer and Marketing Director, then leading the sprint
- +491%
- monthly revenue
- 4.78
- avg. Facebook Ads ROAS
- 7.23x
- Google Ads ROAS
- 34.6%
- revenue from email
The situation
Taylrd is a premium menswear brand that was part of Propagate Brands. I joined as its performance marketer after five years without a profitable one, was promoted to Marketing Director, and helped take it to its first profitable year and an acquisition. After the acquisition I stayed connected to the brand, and once I founded Branva we ran a focused growth sprint across email, Meta and Google.
What I did
- Restructured paid acquisition in-house around ROAS targets and cut spend on anything that could not meet them, then later rebuilt the Meta and Google accounts again post-acquisition around clear awareness, prospecting and conversion stages.
- Built a full Klaviyo program of welcome series, abandoned cart, post-purchase and win-back flows that carried 34.6% of total revenue.
- Ran an Advantage+ Shopping campaign to an 8.62 ROAS and captured branded search on Google at a 17.30 ROAS and 13.53% conversion rate.
- Deployed AI-assisted customer support workflows, grounded in Taylrd's own brand and policy knowledge base, so response times held up through the revenue spike without adding headcount.
The result
In one month, Taylrd's revenue grew 491% to $46,047.46, with Facebook Ads returning an average 4.78 ROAS and Google Ads 7.23x. Email carried 34.6% of that revenue, and support stayed on-brand through the spike without adding headcount.