The numbers
- Time frame: one quarter
- Before → after: site-wide conversion rate from about 1% to 2.22%
- Who did the work: me, running ads, CRO and local SEO directly
- +1,300%
- gross sales
- +642%
- sessions
- +1,900%
- orders
- 2.22%
- site-wide conversion rate
The situation
Brooklyn Transfers prints DTF transfers, gang sheets and print services for apparel decorators and print shops, a high-frequency, repeat-purchase business with a loyal local base. Growth was capped on three sides: the store wasn't converting at category benchmarks, local SEO presence was thin despite a clearly local buyer base, and Meta and Google Ads were running without any coordination between prospecting, retargeting and on-site conversion.
What I did
- Rewrote the core product pages to answer what DTF buyers actually need before they'll buy, turnaround time, gang sheet sizing, file specs, and cut mobile checkout friction, since 60% of sessions were on phones.
- Rebuilt local SEO: a complete Google Business Profile and local service pages targeting Brooklyn, NYC-borough and tri-state searches, with structured data and internal links.
- Restructured Meta into local prospecting, national prospecting and retargeting layers, moved creative refresh to a weekly cadence, and scaled the highest-velocity ads into Advantage+.
- Rebuilt Google Ads around brand search, Performance Max on a clean Merchant Center feed, and tightly-scoped search on high-intent product queries, rebuilding negative-keyword hygiene from scratch.
The result
In one quarter, gross sales grew 1,300% and orders grew 1,900%. Sessions rose 642% and site-wide conversion rate climbed 126% to 2.22%. The top product line alone grew revenue 15,700% as paid, local SEO and CRO reinforced each other.
Related services
CRO · Google Ads · Meta ads