Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
- +100%
- total Shopify sales
- -30%
- ad cost per sale
- 4.2x
- blended ROAS
- +42%
- add-to-cart to purchase
Pet e-commerce marketing for Shopify
Marketing for Shopify pet brands: Meta and Google Ads built on real pets and real owners, creator seeding, and replenishment email for the products owners reorder every month. Pet brands I work with include Arterra Pets and Keto Naturals. See pricing.
Pet brands I work with
Arterra Pets and Keto Naturals: Shopify pet brands where I work on paid acquisition, creator seeding and retention.
What's different about pet brands
- Owners buy on trust. Ingredients, safety and reviews matter more than discounts.
- Pets make the best creative. Real pets and owners outperform studio shots.
- Reorders are predictable. Food, treats and supplies run out on a schedule.
How I'd run a pet account
- Creator seeding with pet owners, turned into ad creative.
- Meta prospecting on that creator content, with a separate testing budget.
- Google Shopping for people searching for a specific product or ingredient.
- Klaviyo replenishment flows and subscriptions timed to usage.
- Product pages that answer ingredient and safety questions up front.
Proof from similar brands
The playbook draws on accounts where trust and repeat purchase drove growth: Ruthi Human Hair (email revenue up 183%, CAC down 38%) and Lina Lennox (sales doubled in 60 days).
Pricing and availability
Meta ads and tracking audit
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
Hourly consulting
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
Meta + Google, up to $5,000 ad spend
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
Meta + Google, up to $15,000 ad spend
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Over $15,000 ad spend
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Related case studies
All case studiesRebuilt email automation and paid ad creative for a luxury hair brand, growing email revenue 183% and cutting customer acquisition cost 38%.
- +183%
- email revenue
- 3.8x
- ROAS on paid ads
- +156%
- subscriber list growth
- -38%
- customer acquisition cost
Common questions
What ads work best for pet brands?
Real pets and owners: creator videos, reviews and everyday use, tested steadily. They build the trust pet owners need before buying.
Should pet brands seed products to creators?
Yes. Seeding produces authentic content you can turn into ads, and it builds early reviews.
How do pet brands grow repeat orders?
With subscriptions and replenishment flows timed to how long the product lasts.