Shopify growth consultant

I'm Janani Kumar, an independent Shopify growth consultant for brands in Canada and the US. I find what's actually limiting your store's growth, whether that's ads, tracking, the site or email, and then fix it myself. A fixed $300 USD audit, $75 USD an hour, or from $689 USD a month. See pricing.

What a Shopify growth consultant does

Most stores that call a growth consultant think they have an ads problem. Often the ads are fine, and the real problem is a pixel that double-counts, a product page that was never written for cold traffic, or a welcome flow nobody has touched since launch. My job is to find which one it is, in order of what it's costing you, and fix it.

It's a different hire from a Shopify Expert or an agency; I explain the difference in Shopify growth consultant vs Shopify Expert vs agency.

That means looking across the whole store, not one channel: Meta ads, Google Ads, tracking, product and landing pages, and Klaviyo email.

How I find what's limiting growth

  1. Check the numbers agree. Do Meta, Google and Shopify count the same purchases? If not, nothing else can be trusted yet.
  2. Split new from returning customers. What does a new customer actually cost, once brand search and remarketing stop taking credit?
  3. Follow paid traffic through the store. Where do visitors drop between landing, add to cart and checkout?
  4. Check what happens after the first order. How much revenue comes from email, and is it growing?

The answer is a written priority list: what to fix first, the evidence, and how we'll measure whether it worked.

Consulting engagements

EngagementWhat it isPrice
AuditThe written priority list and a recorded walkthrough within 3 business days$300 USD, fixed
HourlyFixes, troubleshooting and working sessions, available within an hour, Monday to Friday, 9am to 4pm Eastern$75 USD an hour
MonthlyI run Meta and Google Ads and the plan around themFrom $689 USD a month

Results

  • Taylrd: monthly revenue from about $7,800 to $46,047 in a one-month sprint, with email carrying 34.6% and Google Ads at 7.23x ROAS.
  • Shift: store revenue up 300% in 30 days after two previous agencies.
  • Brooklyn Transfers: gross sales up 1,300% in a quarter across ads, CRO and local SEO.
  • Lina Lennox: Shopify sales doubled in 60 days while ad cost per sale fell 30%.

I personally do the work; nobody else runs your accounts. The small team at Branva, the agency I founded, only helps with production such as creative edits and email builds, under my direction.

Other ways to work with me

The same person, different scope. Pick the one that matches what you need:

Prices for all of them are on the pricing page.

Pricing and availability

Meta ads and tracking audit

$300 USD, fixed

Written fix list and a recorded walkthrough within 3 business days of access.

Hourly consulting

$75 USD / hour

Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.

Meta + Google, up to $15,000 ad spend

$1,500 USD / month

Both channels managed by me, for stores spending up to $15,000 a month on ads.

Over $15,000 ad spend

Custom

Quoted on a free call, based on your accounts and channels.

Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.

Related case studies

All case studies

Real case study

Taylrd

Premium menswear

Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.

  • Performance marketing
  • Email marketing
  • Paid ads
  • Marketing ops
+491%
monthly revenue
4.78
avg. Facebook Ads ROAS
7.23x
Google Ads ROAS
34.6%
revenue from email

Real case study

Shift

Zero-nicotine lifestyle pouches

Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.

  • Meta ads
  • Google Ads
  • Tracking
  • Lifecycle
  • Full-funnel
+300%
total store revenue
2.8x
ROAS, Meta + Google
-40%
customer response time
100%
Amazon launch-ready assets

Real case study

Brooklyn Transfers

DTF transfer printing

Ran CRO, local SEO, Meta ads and Google Ads as one coordinated system for a Brooklyn DTF printer, growing gross sales 1,300% and orders 1,900% in a quarter.

  • CRO
  • Local SEO
  • Meta ads
  • Google Ads
+1,300%
gross sales
+642%
sessions
+1,900%
orders
2.22%
site-wide conversion rate

Real case study

Lina Lennox

Organic silk bonnets and accessories

Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.

  • Creative strategy
  • Paid ads
  • Klaviyo flows
  • CRO
  • Shopify ops
+100%
total Shopify sales
-30%
ad cost per sale
4.2x
blended ROAS
+42%
add-to-cart to purchase

Common questions

What is a Shopify growth consultant?

A Shopify growth consultant finds what's limiting a store's growth and fixes it across channels: paid ads, tracking, landing pages, conversion and email. The work is judged on store revenue and profit, not on any single platform's report.

How much does a Shopify growth consultant cost?

My rates are published: A fixed-price Meta ads and tracking audit is $300 USD, with a written fix list and recorded walkthrough within 3 business days. Consulting and troubleshooting is $75 USD an hour, available within an hour, Monday to Friday, 9am to 4pm Eastern. Monthly management of Meta and Google Ads together is $689 USD a month for up to $5,000 in monthly ad spend, and $1,500 USD a month for up to $15,000. Above $15,000 a month in ad spend, I quote on a call. Ad spend is paid directly to the platforms.

What does a growth consultant look at first?

Whether the numbers can be trusted. If Meta, Google and Shopify disagree on purchases, every other decision is built on the wrong data, so tracking comes before ads, pages or email.

Do you only advise, or do the work too?

Both. Some clients want a diagnosis and a plan their team carries out; most want me to do the fixes and run the ad accounts. I personally do the work either way.

Do you work with stores in Canada and the US?

Yes. I work remotely with Shopify brands across Canada and the United States, priced in USD.

Tell me what your store is doing now. I'll tell you what I'd fix first.

A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.