Shopify fractional growth manager

A Shopify fractional growth manager owns your growth targets and does the work to hit them, part-time. I set targets from your margins, run the experiments across acquisition, conversion and retention, and report against them every month. From $689 USD a month. See pricing.

What a fractional growth manager owns

  • The targets: new customer acquisition cost, blended return on ad spend (MER), contribution margin per order and email's share of revenue, set from your margins in the first two weeks.
  • The experiments: creative tests on Meta, campaign structure on Google, landing page and product page tests, and email flow changes, one variable at a time.
  • The budget: moved weekly toward what brings in new customers at an acceptable cost.
  • The report: monthly, in plain language, against the targets.

The weekly rhythm

WhenWhat happens
WeeklySpend and results checked, budgets moved within the testing rules, new creative briefed
Every two weeksA new round of tests goes live; finished tests are read and decided
MonthlyWritten report against targets, and the next month's priorities

Your first 90 days

  1. Days 1–14: audit the whole store, fix tracking, agree targets.
  2. Days 15–45: restructure the ad accounts, launch the first tests, check core email flows, ship the highest-impact page fix.
  3. Days 46–90: test, scale what works and report against the day-14 targets.

Growth experiments that worked

  • Lina Lennox: a two-week creative testing cadence around two brand stories, plus checkout fixes, doubled sales in 60 days and lifted add-to-cart to purchase 42%.
  • Brooklyn Transfers: product page rewrites and mobile checkout fixes took conversion from about 1% to 2.22% while paid and local SEO scaled traffic.
  • Taylrd: Advantage+ testing reached an 8.62 ROAS while email flows carried 34.6% of revenue.

I personally do the work; nobody else runs your accounts. The small team at Branva, the agency I founded, only helps with production such as creative edits and email builds, under my direction.

Other ways to work with me

The same person, different scope. Pick the one that matches what you need:

Prices for all of them are on the pricing page.

Pricing and availability

Meta ads and tracking audit

$300 USD, fixed

Written fix list and a recorded walkthrough within 3 business days of access.

Hourly consulting

$75 USD / hour

Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.

Meta + Google, up to $15,000 ad spend

$1,500 USD / month

Both channels managed by me, for stores spending up to $15,000 a month on ads.

Over $15,000 ad spend

Custom

Quoted on a free call, based on your accounts and channels.

Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.

Related case studies

All case studies

Real case study

Taylrd

Premium menswear

Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.

  • Performance marketing
  • Email marketing
  • Paid ads
  • Marketing ops
+491%
monthly revenue
4.78
avg. Facebook Ads ROAS
7.23x
Google Ads ROAS
34.6%
revenue from email

Real case study

Brooklyn Transfers

DTF transfer printing

Ran CRO, local SEO, Meta ads and Google Ads as one coordinated system for a Brooklyn DTF printer, growing gross sales 1,300% and orders 1,900% in a quarter.

  • CRO
  • Local SEO
  • Meta ads
  • Google Ads
+1,300%
gross sales
+642%
sessions
+1,900%
orders
2.22%
site-wide conversion rate

Real case study

Lina Lennox

Organic silk bonnets and accessories

Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.

  • Creative strategy
  • Paid ads
  • Klaviyo flows
  • CRO
  • Shopify ops
+100%
total Shopify sales
-30%
ad cost per sale
4.2x
blended ROAS
+42%
add-to-cart to purchase

Common questions

What is a fractional growth manager?

A fractional growth manager owns a company's growth targets and runs the work to hit them part-time: acquisition, conversion and retention experiments, budget decisions and reporting.

How much does a Shopify fractional growth manager cost?

From $689 USD a month for Meta and Google together, up to $5,000 in monthly ad spend, and $1,500 USD a month up to $15,000. Larger email or landing page builds are scoped on a call.

How is a growth manager different from an ads manager?

An ads manager optimizes the ad accounts. A growth manager is accountable for store-level targets, so the work also covers tracking, landing pages, checkout and email, wherever the biggest gain is.

How do you decide what to test?

By what the data says is costing the most. The audit ranks problems by impact, and tests change one thing at a time so the results mean something.

How soon will I see results?

Tracking fixes and the first tests land in the first 45 days. Most stores see clearer numbers within weeks and measurable gains against targets by day 90.

Tell me what your store is doing now. I'll tell you what I'd fix first.

A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.