Shopify growth specialist

A Shopify growth specialist for the hands-on, technical side of growth: tracking that matches Shopify, Meta and Google Ads, the product feed, Klaviyo flows and conversion fixes. I do the work in your accounts myself. A fixed $300 USD audit, $75 USD an hour, or from $689 USD a month. See pricing.

The specialist skills

AreaWhat I do hands-on
TrackingMeta Pixel and Conversions API with deduplication and event match quality, GA4, Google Ads conversions and enhanced conversions, cross-domain setups. See the tracking audit.
Meta adsAccount structure, creative testing, Advantage+ and value rules, compliance-safe copy for restricted categories
Google AdsPerformance Max, Shopping and branded search on a 3-campaign structure
Merchant CenterDisapprovals, product titles, attributes and custom labels
KlaviyoWelcome, abandoned checkout, post-purchase and win-back flows
CROProduct page, landing page and mobile checkout fixes, quiz funnels

Tools I work in

Shopify, Meta Ads Manager and Events Manager, Google Ads, Merchant Center, GA4, Google Tag Manager, Klaviyo, Recharge, Octane AI, Judge.me, Gorgias and Zapier.

Specialist depth, generalist view

A specialist who only knows one channel optimizes that channel's report. I go deep on each piece but judge the work at store level: new customer acquisition cost and blended return across every platform. That's how I can tell when the ads are fine and the problem is the conversion rate or the tracking.

Technical fixes that moved revenue

  • Shift: rebuilt Pixel, Conversions API, server-side events and UTMs from scratch after two agencies; store revenue up 300% in 30 days.
  • MaxPro60: clean Pixel and server-side tracking set up before launch, so Meta optimized toward real purchases from day one.
  • Brooklyn Transfers: Performance Max on a clean Merchant Center feed and negative keywords rebuilt from scratch, in a quarter where gross sales grew 1,300%.

I personally do the work; nobody else runs your accounts. The small team at Branva, the agency I founded, only helps with production such as creative edits and email builds, under my direction.

Other ways to work with me

The same person, different scope. Pick the one that matches what you need:

Prices for all of them are on the pricing page.

Pricing and availability

Meta ads and tracking audit

$300 USD, fixed

Written fix list and a recorded walkthrough within 3 business days of access.

Hourly consulting

$75 USD / hour

Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.

Meta + Google, up to $15,000 ad spend

$1,500 USD / month

Both channels managed by me, for stores spending up to $15,000 a month on ads.

Over $15,000 ad spend

Custom

Quoted on a free call, based on your accounts and channels.

Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.

Related case studies

All case studies

Real case study

Shift

Zero-nicotine lifestyle pouches

Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.

  • Meta ads
  • Google Ads
  • Tracking
  • Lifecycle
  • Full-funnel
+300%
total store revenue
2.8x
ROAS, Meta + Google
-40%
customer response time
100%
Amazon launch-ready assets

Real case study

Brooklyn Transfers

DTF transfer printing

Ran CRO, local SEO, Meta ads and Google Ads as one coordinated system for a Brooklyn DTF printer, growing gross sales 1,300% and orders 1,900% in a quarter.

  • CRO
  • Local SEO
  • Meta ads
  • Google Ads
+1,300%
gross sales
+642%
sessions
+1,900%
orders
2.22%
site-wide conversion rate

Real case study

MaxPro60

Topical comfort product

Set up Meta ads from scratch for a topical product where ad copy has to stay inside strict claims rules, then took the account through to purchase conversions.

  • Meta ads
  • Compliance-safe copy
  • Server-side tracking
  • Email flows

Meta campaigns delivering purchase conversions in a category with restricted claims.

Common questions

What does a Shopify growth specialist do?

A Shopify growth specialist does the hands-on technical work behind growth: tracking, paid ads, product feeds, email automation and conversion fixes, inside the store's own accounts.

How much does a Shopify growth specialist cost?

Specialist work is $75 USD an hour, or a fixed $300 USD for a Meta ads and tracking audit. If you want the ad accounts run ongoing, monthly plans start at $689 USD.

Can you fix tracking that doesn't match Shopify?

Yes. I audit every place events are sent from, set up deduplication between the Pixel and Conversions API, and reconcile platform purchases with Shopify orders.

Do you work on one channel only?

I can, hourly, but most clients have me cover Meta and Google together, because the budget split between them should follow store-level results.

Do you write code?

For tracking, feeds and Shopify theme fixes, yes, at the level those need. Larger theme builds are scoped separately.

Tell me what your store is doing now. I'll tell you what I'd fix first.

A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.