The numbers
- Who did the work: me, from account setup to managing the campaigns
Meta campaigns delivering purchase conversions in a category with restricted claims.
The situation
MaxPro60 sells a topical comfort product. Products like this cannot make the claims a customer would naturally search for, so the usual direct-response playbook gets ads rejected. The store also had no reliable tracking in place.
What I did
- Set up the ad account and a clean pixel, with server-side tracking so Meta receives purchase events it can trust.
- Wrote a compliance-safe copy framework: what the ads can say, what they cannot, and how to sell the benefit without the claim.
- Launched and managed the Meta campaigns myself through to consistent purchase conversions.
- Built the core email flows so paid traffic has somewhere to go after the first visit.
The result
The campaigns are delivering purchase conversions. The next phase is testing more video ad formats and starting conversion rate work on the site.