Marketing ops for Shopify brands: the tracking, reporting, automation and processes that make ads and email work. I designed and built the automation behind Tilly, my Shopify marketing app, and Branva's in-house tools for reporting, store audits and SEO. $75 USD an hour, or scoped with a monthly plan. See pricing.
Where I'd start is in Shopify Marketing Automation: What to Automate First.
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
My own in-house DTC brand for women in early perimenopause, launched store-to-ads in 14 days on an AI-run stack, with symptom-first Meta ads pulling a 10% CTR.
Marketing ops is the system behind the marketing: tracking, reporting, automation, store data and process, so ads, email and the site work from the same numbers and nothing depends on manual effort.
Usually email flows, then reporting, then rule-based ad tasks such as budget changes against a target. Decisions about offers, brand and spend limits should stay with a person.
My rate is $75 USD an hour. Larger builds are scoped on a free call.
Yes. I built the automation behind Tilly and Branva's in-house tools, and I build workflows with tools like Zapier, Klaviyo and AI assistants, always with a person approving anything that goes live.
A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.