Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
- +100%
- total Shopify sales
- -30%
- ad cost per sale
- 4.2x
- blended ROAS
- +42%
- add-to-cart to purchase
Beauty e-commerce marketing for Shopify
Marketing for Shopify beauty, haircare and skincare brands: paid ads built on proof and real customer content, and replenishment email that brings customers back when they run out. At Ruthi Human Hair, email revenue grew 183% with paid ads at 3.8x ROAS. See pricing.
What's different about beauty
- Proof beats promises. Before-and-after content, reviews and creator content outperform polished studio ads.
- Claims are reviewed closely. Copy has to sell the result without making claims the platforms reject.
- Repeat purchase is the profit. Replenishment timing matters more than the first order.
How I run beauty accounts
- Meta creative built on reviews, UGC and demonstrations, tested every two weeks.
- Compliance-safe copy for skin and hair claims.
- Klaviyo welcome, post-purchase and replenishment flows timed to usage.
- VIP segments for the customers who drive most repeat revenue.
Real beauty results
- Ruthi Human Hair: email revenue up 183%, subscriber list up 156%, 3.8x ROAS on paid ads and customer acquisition cost down 38%.
- Lina Lennox (organic silk haircare): sales doubled in 60 days, ad cost per sale down 30%, and add-to-cart to purchase up 42%.
Pricing and availability
Meta ads and tracking audit
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
Hourly consulting
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
Meta + Google, up to $5,000 ad spend
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
Meta + Google, up to $15,000 ad spend
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Over $15,000 ad spend
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Related case studies
All case studiesRebuilt email automation and paid ad creative for a luxury hair brand, growing email revenue 183% and cutting customer acquisition cost 38%.
- +183%
- email revenue
- 3.8x
- ROAS on paid ads
- +156%
- subscriber list growth
- -38%
- customer acquisition cost
Common questions
What ads work best for beauty brands?
Real customer content: reviews, before-and-after results and creator videos, tested on a steady rhythm. They usually beat polished brand shoots.
How do beauty brands increase repeat purchases?
With replenishment flows timed to how long the product lasts, plus post-purchase education so customers get results and come back.
Can you keep ad copy within platform claims rules?
Yes. I write a claims framework first: what the ads can say, what they can't, and how to show the result without promising it.