Marketing for Shopify food and beverage brands, where the second order matters more than the first. I run Meta and Google Ads alongside subscriptions, bundles and replenishment email, so the customers you pay to acquire keep ordering. Food and beverage brands I work with include Scoville Canada, Whiskey Still Pro and a cold brew coffee brand. See pricing.
Each sells a product customers come back for, so the work centres on the first order's cost and the second order's timing.
The same mechanics drove results at Brooklyn Transfers, a high-frequency repeat-purchase business (gross sales up 1,300% in a quarter), and at Shift, a consumable product reordered by its customers (revenue up 300% in 30 days).
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
Ran CRO, local SEO, Meta ads and Google Ads as one coordinated system for a Brooklyn DTF printer, growing gross sales 1,300% and orders 1,900% in a quarter.
Creative that shows the product being enjoyed, paired with a low-risk first offer such as a sampler. Then email and subscriptions do the work of the second and third orders.
Usually, for products people reorder. A subscription with a good cancellation flow raises lifetime value and lets you pay more to acquire a customer.
With bundles and free-shipping thresholds that raise order value, and targets set on margin after shipping rather than on revenue.
A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.