The numbers
- Who did the work: me, in-house as Digital Marketing Manager
- $1M
- digital marketing spend managed
- 7
- countries
The situation
I joined Maison Battat in-house as Digital Marketing Manager (B2C). The role covered digital marketing spend across seven countries, go-to-market plans for new markets, and reporting consumer experience data to senior leadership.
What I did
- Managed $1 million USD in digital marketing spend across seven countries on Google Ads, Facebook, Criteo and Amazon marketing services.
- Built go-to-market plans for new markets.
- Reported consumer experience data to senior leadership with Google Data Studio and Power BI dashboards.
- Project-managed the SEO work that improved organic rankings for two of the brand's websites.
- Led the brand websites and the brand landing pages on Amazon, and implemented Google Analytics, Tag Manager and the Facebook events manager.
The result
I managed $1 million in digital marketing spend across seven countries, and project-managed the SEO work that improved organic rankings for two websites. I don't have sales figures I can publish from this role.