A Shopify fractional marketing manager is a part-time head of marketing. I run the marketing plan and budget, manage Meta and Google Ads myself, and give your designers, email freelancers or agency one direction to work to, without the cost of a full-time hire. From $689 USD a month. See pricing.
A full-time marketing manager makes sense once there's enough work and budget to fill a senior salary. Before that, a full-time hire either spends the week on tasks below their level or is a junior hire learning on your account.
An agency gives you coverage, often through an account manager while someone else does the work, and each channel can end up optimized on its own report.
A fractional marketing manager gives you senior judgment for part of the week, one person accountable for the whole plan, and no long hiring process. Many stores start fractional and hire full-time once the system is working; I'll help write that role when you get there.
The full 90-day version is on the fractional growth manager page.
| I do | You provide |
|---|---|
| Plan, budget and calendar | Margins or cost of goods, and upcoming launches |
| All work inside the ad accounts | Access to ads, Shopify and Klaviyo, which you keep ownership of |
| Briefs and direction for creative and email | Raw material: founder video, customer content, reviews, product shots |
| Monthly report | Approval on offers, discounts and spend limits |
I personally do the work; nobody else runs your accounts. The small team at Branva, the agency I founded, only helps with production such as creative edits and email builds, under my direction.
The same person, different scope. Pick the one that matches what you need:
Prices for all of them are on the pricing page.
$300 USD, fixed
Written fix list and a recorded walkthrough within 3 business days of access.
$75 USD / hour
Second opinions, troubleshooting and working sessions. Available within an hour, Monday to Friday, 9am to 4pm Eastern.
$689 USD / month
Both channels managed by me, for stores spending up to $5,000 a month on ads.
$1,500 USD / month
Both channels managed by me, for stores spending up to $15,000 a month on ads.
Custom
Quoted on a free call, based on your accounts and channels.
Prices in USD. Ad spend is paid directly to Meta and Google and is not included. The first call is free. Full pricing and what's included.
Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
A fractional marketing manager is a part-time head of marketing: they own the plan, budget and reporting, and direct the people doing the work, for a fraction of a full-time salary.
From $689 USD a month for Meta and Google Ads management up to $5,000 in monthly ad spend, and $1,500 USD a month up to $15,000. Broader scope, such as email builds, is quoted on a free call.
I'll give them one plan and clear briefs, and review their work against the targets, so everyone pulls in the same direction.
When there's enough work to fill a senior role every week and the budget to pay for it. Until then, fractional gets you the same judgment for less.
Yes. I was the performance marketer and then Marketing Director at Taylrd, Performance Marketing Manager at Vention and Digital Marketing Manager at Maison Battat.
A free 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.