Janani Kumar Book a call

Meta ads specialist portfolio

Meta ads work for Shopify, e-commerce and B2B SaaS brands: what I changed in each account and what it returned. Where a result covers more than Meta, the label says so.

Book a growth callHow I run Meta ads

Vention

B2B SaaS and e-commerce (in-house role)

Full case study

$250K
monthly budget, Facebook and Google
3 regions
US, Canada and EU

What I changed in the Meta account

  • Ran Facebook Ads alongside Google Ads for B2B lead generation, optimized to CPA targets and lead quality.
  • Tested copy, design, landing pages and audiences with A/B and multivariate tests.

Maison Battat

Consumer brand across 7 countries (in-house role)

Full case study

$1M
digital spend across 7 countries, Facebook included

What I changed in the Meta account

  • Managed Facebook marketing alongside Google Ads, Criteo and Amazon across seven countries.
  • Implemented the Facebook events manager, Google Analytics and Tag Manager.

Taylrd

Premium menswear

Full case study

8.62
ROAS, Advantage+ Shopping campaign
4.78
average Facebook Ads ROAS
+491%
monthly revenue, all channels

What I changed in the Meta account

  • Split the account into awareness, prospecting and conversion campaigns so each funnel stage could be optimized on its own.
  • Ran an Advantage+ Shopping campaign that became the top performer, at an 8.62 ROAS.
  • Kept creative ahead of fatigue with new variants on a fixed schedule, synced to the email calendar so ads and email told one story.

Shift

Zero-nicotine lifestyle pouches

Full case study

+300%
store revenue in 30 days
2.8x
ROAS, Meta and Google combined

What I changed in the Meta account

  • Rebuilt the Meta account around clear funnel stages after two previous agencies had left it fragmented.
  • Built low-CPM, education-led top-of-funnel campaigns to introduce a new category, layering lookalike and interest audiences to keep the prospecting pool growing.
  • Set up Meta retargeting loops that moved warm audiences from education to purchase.
  • Rebuilt the pixel, Conversions API and server-side events so spend could be measured against real purchases.

Brooklyn Transfers

DTF transfer printing

Full case study

+1,300%
gross sales in a quarter, all channels
+15,700%
revenue on the top product line

What I changed in the Meta account

  • Restructured Meta into three layers: local prospecting, national prospecting and retargeting.
  • Moved creative refresh from sporadic to weekly, testing new angles against the winners.
  • Scaled the highest-velocity creative for the breakout product into Advantage+ campaigns.

Lina Lennox

Organic silk bonnets and accessories

Full case study

2.4x
Meta ads ROAS
-30%
cost per acquisition
4.2x
blended ROAS

What I changed in the Meta account

  • Rebuilt the Meta account with new creative and audience segmentation, separating awareness, prospecting and conversion.
  • Consolidated ad sets and introduced creative testing loops, which cut CPA by 30%.
  • Built creative around two brand stories, Beauty at the Root and the Organic Silk Difference, with A/B-tested iterations every two weeks.

Myndr

Perimenopause brain fog (in-house brand)

Full case study

10%
CTR on symptom-first ads

What I changed in the Meta account

  • Wrote ads for a symptom-aware audience that reflect the customer's own words instead of pitching the product.
  • Sent clicks to a quiz funnel instead of a product page, so the ad's moment of recognition carried through.

MaxPro60

Topical comfort product

Full case study

Consistent purchase conversions in a restricted-claims category.

What I changed in the Meta account

  • Set up the ad account, a clean pixel and server-side tracking before launch.
  • Wrote a compliance-safe copy framework for what the ads can and can't claim.
  • Launched and managed the Meta campaigns through to consistent purchase conversions.

What every account I run has in common

  • A structure Meta can learn from. Few campaigns, each with enough budget to exit learning. See Meta ads structure by spend level.
  • A testing loop that doesn't touch the winners. New creative earns its place in a separate testing budget. See the testing rules I use.
  • Copy matched to awareness stage. Hooks written for where the customer already is, which is what lowers CPM. See how to lower CPM on Meta ads.
  • Tracking Meta can trust. Pixel and Conversions API, deduplicated, so the account optimizes toward real purchases.

Common questions

Can I see the actual ads?

The creative belongs to each brand, so I don't publish it here. On a call I can walk you through the hooks, formats and account structures behind these results.

Do you only run Meta ads for Shopify stores?

Most of my Meta ads work is for Shopify and e-commerce brands, but I have also run Facebook Ads for B2B lead generation at Vention, a large SaaS and e-commerce company.

What does working with you on Meta ads look like?

I audit the account and tracking first, then consolidate the structure, set up a weekly creative testing loop, and report monthly in plain language. I manage the account myself.

Tell me what your store is doing now. I'll tell you what I'd fix first.

A 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.

Book a growth call janani@mybranz.com